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Bisher wurden drei der Kinos mit insgesamt 13 Menu Boards ausgestattet. Dadurch erhofft sich der Betreiber einen besseren Abverkauf.
„Die Integration der dynamischen Menu Boards ist sehr effektiv. Wir haben jetzt die Möglichkeit, die Informationen zentral, schnell und kostengünstig zu ändern“, sagt Andrey Alikberov, IT Director bei Formula Kino. „Außerdem wirken wir dadurch moderner und es erzeugt Aufmerksamkeit bei den Besuchern.“
Einen Eindruck der Installation vermittelt dieses Video:
Formula Kino plant, in naher Zukunft alle 14 Filialen auszustatten. Nächster Schritt soll die Einführung interaktiver Technologien sein.