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OVAB Digital Signage Business Climate Index - The year 2014 in review

Third biggest digital signage market in EMEA with clear positive trend

The DBCI had a great success in 2014. To the core market of Germany, Austria and Switzerland and the Polish and Italian markets seven more countries were added in 2015.
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Over the year the markets of Belgium, Netherlands and Luxemburg (Benelux), Russia, Spain & Portugal and France all saw their first DBCI surveys. Together with OVAB cooperation partners and research ambassadors like the Club du Digital Media and OoH-TV in France or Roi Iglesias from Spain (CEO Neo Advertising) it was possible to introduce the DBCI in various markets with great success.

The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain.

DBCI markets & countries 2015 (Image: invidis)
DBCI markets & countries 2015 (Image: invidis)

France

  • France is the third biggest market for digital signage and DooH in EMEA
  • Steady growth in revenues was recorded since 2013 despite a conservative development in the general economy
  • 90% of the polled companies are satisfied or rate their current business climate positive, while 55% expect an even more favourable situation within the next 6 months
  • The retail sector is the most important vertical market for digital signage; it generates 22% of all digital signage revenues; it is followed by corporate communication and banking
  • Trends are the direct integration of signage in the shop furnishing and the high demand for shop window signage