OVAB Europe Business Climate Index

Kick-off DBCI Scandinavia– Europe’s leading indicator for the Digital Signage industry

- With the March/April issue the OVAB Europe Digital Signage Business Climate Index will be surveyed for the first time in the Scandinavian markets. After successful launching the survey from Portugal to Russia the DBCI is now adding further important European markets to its portfolio. von Daniel Russell


DBCI 2015 Skandinavia | Oslo Airport Food Court (Photo: invidis)

The OVAB Europe Digital Signage Business Climate Index (DBCI) is the leading European indicator of the economic development in the digital signage and digital-out-of-home industry. It is based on a bi-monthly survey of important market leaders from different sectors of the industry.

Scandinavia is the fourth biggest market for digital signage and digital-out-of-home in the EMEA region. With total revenues reaching more that half the size of the German speaking market compared to only a fraction of the population, therefore the general penetration by digital signage is reasonably high. In 2014 the two biggest markets Sweden and Denmark saw a good double digit growth between 20 % and 25 %. As a market expert invidis could win Frank Larsen. The former Scala EMEA manager is supporting invidis and the European Digital Signage Association OVAB Europe to analyze the markets Denmark, Sweden, Norway and Finland regularly every two months.

DBCI markets & countries 2015 (Image: invidis)

DBCI markets & countries 2015 (Image: invidis)

Like all business climate indices, the DBCI gives information about the economic activities and the business sentiment. The bi-monthly poll helps to see changes at an early stage. The particular importance of the DBCI is forecasting turning points in economic growth. Besides that, additional questions deliver further information about specific topics.

The DBCI includes the important market leaders in the respective country or market. They are asked to give their assessment of their current business situation and their expectations for the next six months. They can characterize their situation as “good”, “satisfactory” or “poor” and their business expectations for the next six months as “more favourable”, “unchanged” or “more unfavourable”. The business climate is then calculated as a geometric mean of the balances of the business situation and the business expectations.

Here you can find further information and the latest DBCI issues.

Companies interested in joining the bi-monthly DBCI survey can register for the next survey with Daniel Russell (daniel.russell@invidis.com).

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