OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment remains on growth trend

The OVAB Europe Digital Signage Business Climate Index (DBCI) has further increased since the last poll in March. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
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DBCI_2015_PL_200_index
DBCI Poland | Digital Signage current business situation (grafic: invidis)

The Digital Signage Business Climate Index (DBCI) in Poland has further increased since the last poll in March. The Index grew from 46,15 base points by 12,90 points to 59,05 base points and reached an all time high. The DBCI reflects the very positive current business sentiment of the digital signage industry in Poland.

Over 90 % of the polled companies are satisfied or rate their current business climate with good. While only less than 10 % see their situation as negative. With 73 % the answers for more favourable business conditions within the next six month has further increased. More companies than in the first quarter expect definitive movement in the market until the end of the year.

Further Research

There are high hopes for the market potential for LED display technology. The digital signage and digital out of home companies polled in the DBCI all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.

Here the full survey Poland May/June 2015 can be downloaded.