OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment with slight decline in second quarter 2015

- According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the small and medium business sector is responsable for most projects. While the vertical market retail generates one fourth of all revenues. von Daniel Russell

DBCI May/June 2015 | Business situation & outlook slightly more conservative (Grafic: invidis)

DBCI May/June 2015 | Business situation & outlook slightly more conservative (Grafic: invidis)

Since the last survey in March 2015 the Digital Signage Business Climate Index has declined slightly with a change of minus 8,20 base points from 59,50 base points to 53,35 base points. The current business situation has decreased slightly by 2 %. While the optimism towards the near future saw a more pronounced dip by 6 %.

After the traditionally good start into the new business year the Digital Signage market has seen a slight correction. The industry is expecting a similar low double digit growth for 2015 like in 2014. Moreover in Austria and Switzerland a shortage of skilled labour is an ongoing challenge for the IT industry, with no short term solution in sight.

Further research: Operating systems. Media Players and DooH challenges

MS Windows is still the dominant operating system for digital signage installations. However Linux is increasingly challenging Windows and Android records the highest dynamic.

External Media Player solutions dominate Digital Signage with 2/3 of all projects based on the Redmond-Platform. This option offers customers the highest variety from high performing industry PCs to low cost Android systems.

DooH market participants identified standardised audience measurement as the top challenge for their media. Even as association like OVAB Europe (in cooperation with DMI (DE) and IGDooH (CH) have or are in a process of introducing standardised measurement – acceptance on the media buyers side has still substantial upside potential.

The full survey of May/June 2015 can be downloaded here.

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