OVAB Europe Digital Signage Business Climate Index

Scandinavian Digital Signage industry continues with positive trend

- The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the second time in the Scandinavian market. With 67,45 points the index shows a positive business sentiment trend in the digital signage and digital out of home industry. von Daniel Russell

DBCI Skandinavien: Zukunftserwartungen (Grafik: invidis)

DBCI Scandinavia July-August 2015 | Six Month Business Outlook (Image: invidis)

The Digital Signage Business Climate Index Scandinavia has been surveyed for the second time in 2015. The index grew marginally from 66,65 base points by 0,80 to 67,45 base points.The positive outlook of the DBCI reflects the good business sentiment of the digital signage industry in Scandinavia.

The evaluation of the current business situation has declined slightly, with almost 70 % of the market participants rating their situation as “good”. The outlook for the next six months has increased by almost 10 %, with again 70 % of the polled companies expecting “more favourable” business conditions for their products and services.

Further research

In 2014 only 10 % or even less of all digital signage solutions or DooH campaigns were realized with the integration of mobile devices. For the next two years the market participants don’t see the current situation changing much. The market share of digital signage solutions or DooH campaigns using mobile integration will remain at around 10 %.

About the DBCI

The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is the leading European early indicator for economic development in the digital signage and digital out of home industry. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. The particular importance of the DBCI is forecasting turning points in economic growth. Besides that, additional questions deliver further information about specific topics.

Here the DBCI Scandinavia can be downloaded.

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