OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment remains on a positive level

- According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH is on a consistently high level. von Daniel Russell


DBCI July/August 2015 | Business sentiment on positve level (Image: invidis)

Since the last survey in May 2015 the Digital Signage Business Climate Index has declined by a fraction with a change of minus 0,35 base points from 51,35 base points to reach 51,00 base points. The current business situation has increased by 2%. While the optimism towards the near future saw a slight dip by 8%.

In general the Digital Signage market in the German speaking region has reached a mature level. Most established companies have settled in with a consistent growth in business. However exponential growth like in 2013 seems to be out of the picture for now.

Further Research – Mobile integration is still in it‘s infancy

Mobile integration is one of the buzzwords connected to the omni-channel retail concept within the digital transformation. However, in 2014 still only just 10% of all Digital Signage solutions or DooH campaigns were actively banking on integrating mobile devices.

Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average 10% to 20%.

The full survey of July/August 2015 can be downloaded here.

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