OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment starting a positive trend towards the end of the year

- The Digital Signage Business Climate Index (DBCI) which is polled regularly by invidis and OVAB Europe has registered am increase in the business sentiment in Benelux since the last poll in September. von Daniel Russell

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DBCI Benelux November/December 2015 | Digital Signage business sentiment starting a positive trend towards the end of the year (image: invidis)

Since the last survey in September 2015 the Digital Signage Business Climate Index has increased by 2,10 base points from 57,14 base points to 59,25 base points.

The satisfaction with the current business situation for products and services in the Digital Signage and Digital out of Home industry has further increased. While the negative assessment of the situation has declined.

Particularly the optimism towards the near future saw a strong increase by almost 10%. Now 70% of all polled companies expect a more favourable situation for their business within the next six months.

Further research:

The market leaders among the distributors in Benelux are Tech Data, Van Domburg Partners, Avnet and Aplusk. Between 40% and 60% of the market participants have worked with those competitors.

46% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertising bookings for 2015.

Here the full survey November/December 2015 can be downloaded.

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