DSS Europe 2016

„Dynamic by default“ – DooH presentation from Alex Matthews of JCDecaux Dynamic

- On the first day of the conference, Alex Matthews, Managing Director of the creative hub JCDecaux Dynamic, will give a presentation to discuss the advantages of dynamic campaigns. According to Matthew’s assertions, contextualised ads and screens displaying dynamic information should become the industry standard. von Daniel Russell

DSS-2016-Rick-Burgess-Alex-Matthews-JCDecaux-Dynamic-invidis

Rick Burgess (l.) and Alex Matthews (r.) directors at the Creative Hub JCDecaux Dynamic (image: JCDecaux)

Continue reading the full article on the Digital Signage Summit website.

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