Olympiade 2016

IOC promotes own DooH campaign for Rio 2016

- It’s not just sponsors and advertisers who are utilising the 2016 Olympics for campaigns. The International Olympic Committee (IOC) is also using Digital-out-of-Home for communication. von Daniel Russell


Olympic IOC campaign | Heathrow Airport London UK (image: JCDecaux)

Continue reading the full article on the Digital Signage Summit website.

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