Digital Signage Explorer

The digital signage project at runners point consist of 2 parts: a double totem inside the shop window and a big screen behind the cash desk. Both are well integrated in the store. The design of the stele gives the opportunity of a later installation in the branch. ...

What sticks out is the huge friendlyway totem which is placed close to the entrance. It shows an interactive floor and department plan which helps the costumer to orientate their selves in the large sport shop. ...

The SZ Servicezentrum shows the current content of Sueddeutsche Zeitung on a 2x2 video wall in the shop window. On all 4 screens it plays the same loops but time-delayed. Though the changing is too fast to let passers read them. ...

A screen placed in the lobby welcomes the costumers even after the shop has closed. The screen is installed with a mounting tube in the classical TV-format design. The installation is done clearly. The quality of the contents is changing. ...

Fashion for plus size women don’t has to be old fashioned. The fashion label Ulla Popken proves that. The use of digital signage isn’t old fashioned at all although there is only one screen behind the cash desk. ...

The Vodafone stores usually are quite small like the one we visited in Munich. Because of that the digital signage planner used a few small screens which are vertically installed in the furniture. 5 of these they installed inside the shop. ...