Digital Signage Explorer

The main thing is to have at least a screens in the shop. That could have been the reason for the language school “Wall Street English” (before: Wall Street Institut) to buy the screen. At least they decided to take a professional NEC-device and the location behind the service counter was also a good decision. ...

Bigger is better. Zara not only uses normal vertically installed screens as a floor plan, the also have huge >70” screens on the right and left side next to the cash desk. Even bigger are the LED- walls which are either next or above the cash desk. ...