invidis digital signage explorer > Großbritannien > London > Calvin Klein

Calvin Klein

The digital signage installations in the Calvin Klein store on Regent Street have been conceptualized to have the highest possible visibility. For the LED board on the left side of the entrance the whole shop fitting has been adapted so passersby and customers entering the shop will see the current product line first thing they enter the store. The second installation is another LED board mounted behind the cashier, which is visible from the whole store floor. The contentment is simple but compelling. Short image videos and stills from the latest campaign. The technical integration is good with one minor fault, as the integration in the furnishing is well meant, however it leaves a huge and unused white space which gives a rather desolate impression.

Source: invidis.de

Facts & Figures

Company PVH Corp.
Industry Retail - Fashion Apparel
Number of branches
Branch Calvin Klein
Type of branch Regular Branch
Address Regent Street 170
W1B 5BQ London
Number of displays 2

Location

Calvin Klein London

Type of installation Standard
Fitting On wall mounting
In-Store
PoV situation Passage Situation
Active Shopping
DisplayNumber: 2
Typ: LED
Display supplier not specified
Display features not specified
Project partner not specified
Content Image movies
Product Advertising
Logging13. January 2015
Checked by invidis Yes

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