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JD Sports London

The footwear and fashion chain JD shows its corporate presents on one of London’s busiest shopping streets. The Oxford Street branch also sports a large three-by-two meter LED display with 8mm pixel pitch and 5.000 nits brightness in the shop window. The screen is well integrated in the shop window design and shop furnishing. However during the survey the installation had some trouble with bright sunlight, particularly as most of the content has a very dark background. Inside of the shop a curved LED band is mounted alongside the escalator to the first floor. This installation is depicting only script with different messages. The content on the LED board in the shop window is good, but basic. The loop consist out of images and video clips of the current collection with mood shots and branding images. The installation was made by the UK based integrator and hardware producer Messagemaker Displays in 2011.

Source: invidis.de

Facts & Figures

CompanyJD Sports Fashion plc
IndustryRetail - Sports
Retail - Fashion Shoes
Number of branches
BranchJD Sports London
Type of branchRegular Branch
AddressOxford Street 267-269
W1C 2DG London
Number of displays2

Location

JD

Type of installationStandard
FittingShop window
In-Store
PoV situationPassage Situation
Active Shopping
DisplayNumber: 2
Format: 16:9
Typ: LED
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging06. March 2015
Checked by invidisYes

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