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OVAB Europe ist eine Ergänzung zu den schon bestehenden Organisationen der digitalen Out-of-Home-Industrie und konzentriert sich in dieser Funktion ausschließlich auf den Bereich der digitalen Out-of-Home-Medien. Damit ist der Verband eine zentrale Anlaufstelle und Informationsquelle für alle Belange der Industriepartner und Systemanbieter in diesem Bereich.