Ahmed ElRidi, General Manager, Specialized Software Services (SSS)

Name: Ahmed ElRidiTitle: General Manager of Specialized Software Services (SSS)

Short Biography: Ahmed ElRidi develops sustainable Digital Signage solutions, marketing strategies, digital campaigns and initiatives. He focuses on enhancing end-to-end customer experiences with a proven track record of driving multiple marketing value propositions from business model to post-rollout measurement.

When Ahmed started working with multinational clients such as Virgin, Unilever, Nestle, Citibank, Motorola and LG to develop Digital signage related campaigns, he developed a strong hands-on expertise of Digital Signage solution marketing, value creation for Digital Signage, different installation scenarios and Digital Signage-related technologies, usages and markets.

Ahmed has been involved in more than 70 major projects, including Dubai mall, Burj Dubai, virgin mega stores, HSBC, Mall of the Emirates, Movenpick hotels, Rotana hotel chain and Dubai International Airport.


Company Description: Specialized Software Services (SSS) is the leading Middle East supplier of Professional Digital Signage networks based in the UAE, with more than 75 digital signage projects under its sleeve. With a strong background in the IT business since 1980 and signage business since 1993 and having IT business in (Kuwait, Bahrain, Qatar and Egypt) and realizing the massive potential of Dynamic Signage, SSS was established. With relentless pursuit for World Class partners, SSS thrives to assure the best performance and practices to its clients and projects in the field of Digital Signage networks and Digital Retailing.
Contact Person: Ahmed ElRidi