Vincent Letang, Head of Advertising Research iSuppli

Name: Vincent LetangTitle: Head of Advertising Research

Short Biography: Vincent Létang, 40, is a senior analyst and head of advertising research with Screen Digest. Vincent has been a leading advertising expert for ten years. He is a regular voice at international events, bringing an informed and insightful mind to strategic advertising questions. As head of the advertising practice of Screen Digest, Vincent launched ‘Advertising Intelligence’ in 2009, a online database focusing on advertising revenues trends and forecasts in television, out-of-home media, radio, press and digital media, globally. Clients include Discovery Networks, France Telecom, Deutsche Telekom, Walt Disney, NBC Universal, Merrill Lynch Bank of America, TF1, Astra, etc. Vincent and Screen Digest have been chosen by the Interactive Advertising Bureau (IAB Europe) to become their research partner for the completion of the Adex report on online advertising trends across Europe.
Since joining Screen Digest, Vincent has been invited to speak in more than 15 international conferences. He is regularly quoted in the financial and specialized media: Financial Times, New Media Age, Guardian, Variety, L’Express, Reuters, CNBC, Bloomberg TV, Channel 4, etc..
Vincent holds a masters degree in Economics from Dauphine University and a masters degree in business administration from HEC Business School, Paris.


Company Description: iSuppli Corporation, the leading market research firm focused on the electronics value chain, helps clients improve performance by providing them with the facts, analysis and advice they require to succeed and achieve leadership in the marketplace. Our breadth of coverage and depth of relationships with all participants within the electronic components supply chain positions iSuppli as a truly unique market research firm.iSuppli’s proprietary models and comprehensive database tools address the competitive landscape, long-term market forecasts, manufacturing costs and detailed spend analyses. iSuppli market intelligence offerings help clients stay current on electronics industry trends and range from electronic component research to device-specific application market forecasts; from teardown analysis to consumer electronics; and from display materials & systems research to automotive infotainment & telematics markets.

iSuppli’s team of market research analysts — specialized industry experts — monitor the status of the electronics value chain, and continuously update a score of self-consistent databases that track electronics industry trends and performance. Our market research analysts offer practical, tactical and visionary research to facilitate real time decision-making. Our market research firm has the largest staff of dedicated and experienced electronics supply chain experts positioned globally to assist clients in understanding and harnessing the world’s fastest-growing market segment.

Contact Person: Vincent Letang