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Die rVue Demand-Side Platform verbessert die Möglichkeiten bei der Einsatzplanung von DOOH Media und erlaubt die Präzisierung kleiner Zielgruppen durch so genanntes micro-targeting. Die Aufschlüsselung kann beispielsweise nach Standort oder demografischen Daten erfolgen. Das soll dazu führen, dass die Werber ihre Zielgruppen bestmöglich treffen. Die Plattform von Park Media soll zudem jetzt den Planungsprozess für Käufer und Verkäufer erheblich erleichtern. (rs)
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