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Der Kleiderschrank ist ein Warenregal, statt Zimmernummern gibt es Barcodes und die Sessel sind umgebaute Einkaufswagen. Werbung gehört, wie in einem echten Supermarkt, ebenfalls zur Einrichtung. Für die Digital Signage-Installationen nutzt das food hotel Neuwied die Software PRESTIGEenterprise der Online Software AG. Das Personal kann damit Themen selbst aktualisieren, ausdrucken oder auf die Bildschirme verteilen.
Erstmals zu sehen gibt es die In-Store-Kommunikation der besonderen Art am 4. September. Dann eröffnet das Hotel, das in Zusammenarbeit mit der Bundesfachschule des Lebensmitteleinzelhandels entstanden ist.