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Damit beschreitet die Allgemeine Plakatgesellschaft mit APG Montagne neue Wege in der Aussenwerbung. Bei der Rothorn-Bahn bietet das Unternehmen ab sofort die verschiedensten digitalen Werbemöglichkeiten an. Insgesamt 50 Screens sollen für Aufmerksamkeit bei den Gästen vor Ort sorgen. Die Größe der Bildschirme reicht von 18 Zoll in den Gondeln bis 92 Zoll im Kassenbereich. Der dreiminütige Loop setzt sich aus zwei Dritteln Gästeinformationen und einem Drittel Werbung zusammen.
