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Ziel des Netzwerkes ist es, Passagieren nach der Sicherheitskontrolle entscheidende Kaufimpulse zu geben. Die Werbeschleife wird aus maximal vier Kunden bestehen, die Ausstrahlung erfolgt 20 Stunden pro Tag. Gezeigt werden sollen animierte Bildsequenzen, Werbespots, aber auch Standbilder.
