On the eve of the Integrated Systems Europe DiSCO – the Digital Signage Conference – will be conducted in the Amsterdam RAI.

One track aimed at strategists and the second at systems integrators. The DooH Business Conference has been a feature of recent ISEs but, in 2011, it will become DiSCO – the Digital Signage Conference. Managed by invidis consulting and supported by the trade association OVAB Europe (ISE booth O125, hall 10), DiSCO will differ from previous ISE conference programmes by offering two parallel presentation tracks.

Track 1 – Business & Strategy

This track runs for the whole of 31th January and includes presentations from thought leaders in digital signage technology, system design, content creation and implementation.

Access all areas pass – delegates can switch between track 1 and 2 as they please: EUR 499 exclusive VAT in advance; EUR 649 exclusive VAT on the day.

The registration fee for track 1 covers:

  • Admission to all sessions
  • Handout materials
  • Tea/coffee breaks throughout the conference
  • Conference lunch

Track 2 – Best Practice

Running for the afternoon of 31th January, this track focuses on case studies in a range of applications, from corporate communications to retail and transportation. Just for delegates interested only in the Best Practice track: EUR 299 exclusive VAT in advance; EUR 499 exclusive VAT on the day.

The registration fee for track 2 covers:

  • Admission to Best Practice sessions
  • Handout materials
  • Tea/coffee breaks throughout the conference

Co-located with ISE 2011 DiSCO offers insider perspectives on the key issues affecting everyone in the digital signage and DooH marketplace:

  • Reducing TCO to end customers
  • Enhancing rollouts with mobile and interactive media
  • Going ‘beyond labels’ with advanced augmented reality
  • Proving digital advertising pays by measuring ROI
  • Sizing the market and assessing the prospects for future growth