2011 Integrated Systems – Speaker

Abu Dhabi Media Digital Out of Home
Andrew Wood leads one of the newest digital signage companies in the UAE. Abu Dhabi Media Digital Out of Home (AD Media DOOH), which operates under the media brand al Barq Digital, launched in July 2010 and seeks to champion standardisation, measurement and regulation across the sector. Andrew spent his early years in the computer industry, first in the USA, then in London with the ORACLE Corporation, before holding a number of leadership positions, including roles at Accenture and Ernst and Young. He was first exposed to the world of digital signage in 2001 when he founded a media agency in London. After growing and selling the business in 2006 to a Private Equity Company that created the ENQII Digital Software Business, Andrew started looking for his next challenge and whilst visiting the Middle East he saw what a great opportunity existed for a DOOH business in the region. Andrew bought himself a one-way ticket to Dubai, met some likeminded people at Abu Dhabi Media Company (ADMC) who were keen to invest in this area and the rest is history as they say.
ECE flatmedia
Before starting at ECE flatmedia GmbH Oliver Poppelbaum was Managing Director at Scholz & Friends Group GmbH. There he was responsible for the full range of the Interactive GmbH, including internet, mobile marketing, IP-TV, communities and affiliate Marketing. Previously he was Managing Director of Wunderman GmbH, the world’s largest agency for Dialogue Marketing and CRM, and responsible for the national and European business of Ford Motor Company and other Blue Chip-clients. Before that he was in the Publicis Network, most recently as a member of the Board of Directors and Managing Partner of d.pole communication GmbH, a successful spin-off of Publicis Hamburg.
Harris Corporation
Denise MacDonell joined Harris Corporation in July 2009 as General Manager of the Digital Out-of-Home business. She is responsible for global product strategy, product development, partnerships, client service and support for Harris’ Digital Signage and Digital Out-of-Home business. Harris products under Denise’s direction include the award-winning Infocaster and Punctuate products. With over 15 years in the software industry, Denise has extensive digital media and international general management experience. Prior to joining Harris, Denise was Senior Director of Digital Media Product Strategy for Corel Corporation, a consumer packaged software company, where she was responsible for global product strategy and direction. Denise has also worked for other digital media and telecommunication companies such as Espial IPTV, Nortel Networks, and MetaSolv Software. Denise has has chaired and spoken at multiple international Digital Out-of-Home conferences.
Onelan Ltd.
Following a long career in developing, integrating and computer networking businesses, including Group Technical Director of ML Integration and a Board Director of a London Stock Exchange listed company – Sintrom plc, David founded ONELAN Ltd, a manufacturer and developer of Digital Signage and IPTV products.
Ayuda Media Systems
Andreas founded Ayuda in 2003 with the objective of building the world’s best out-of-home system. He currently oversees all aspects of Ayuda’s business, including strategy, sales, marketing and research and development. Prior to founding Ayuda, Andreas worked for Microsoft Corporation for almost a decade, pioneering and developing next-generation digital media experiences while working for Microsoft Research. Andreas has authored several papers and holds numerous patents in the space of next-generation digital media experiences.
Jose Avalos is the Director of Digital Signage for Intel Corporation in the Embedded & Communications Group. In this role, Jose leads Intel’s world wide Digital Signage business and his organization is responsible for delivering Intel’s Intelligent Digital Signage Platforms, as well as initiatives to fuel the growth of the Industry. Jose has a multi-faceted career with numerous General Management and Director level positions at Intel in Business, Marketing and Engineering. Prior to his current role, Jose was General Manager of Intel’s Ultra-wideband Networking Operation. Jose is a 23 years veteran of the Semiconductor Industry with the last 21 years at Intel Corporation. He has represented Intel at SEMATECH and at the Arizona Hispanic Chamber of Commerce advisory boards.
He received his BS EE from the University of Illinois at Champaign-Urbana and his MSE in EE from the Arizona State University. Jose has completed Executive Leadership Programs at the Darden School of Business at the University of Virginia and at the UCLA Anderson School of Management.
Ivan Franco is the Director of Research and Development at YDreams: a Portuguese company that has been developing VR, AR, and mobile applications since 2000 and has deployed over 600 interactive projects worldwide for clients like Coca-cola or Adidas. Ivan’s work has delved into ubiquitous computing, interactive installations, and opportunities for rethinking User Experience and Electronic Arts. He has a background in Engineering with a Masters in Digital Arts.
Mike Schaiman, co-founder and head of Sales and Business Development at Helios, is a veteran of numerous technology startups. In 2001, he co-founded Reactrix Systems, a groundbreaking company that deployed interactive projection systems to create a national advertising network of 185 displays in shopping malls and movie theaters. From 2001 through 2008, Schaiman played a key role on the business development team, as well as heading up sales for tradeshows and events. A graduate of the University of California, Santa Barbara and the Graziadio School of Business Management at Pepperdine, he is a passionate proponent of new technology in the digital space.
Andrea Le Vot is Marketing and Research Manager at BlueFox, European Leader in providing content for digital out-of-home screens. She is graduated by the University of Hambourg, Institute of Media and Communication, in Media Culture and Cultural Anthropologie and experienced in market and media research as well as in media production. At BlueFox she is inter alia in charge of research on the impact of content presentation and works on the development of new products. Blue Fox is a worldwide operating provider and creator of content for communication agencies, integrators and media agencies. The company offers animations, videos, especially modified for DooH, and feeds such as news, weather, traffic and stock exchange.
Kelly is American, raised in Florida, and graduated from the University of Virginia in 1995 with an M.A. in American Studies. In 1996, he founded Bottle Rocket, an online
Then Kelly launched The Ritz Club Online, an online casino owned by The Barclay Brothers, one of England´s most respected private investment groups. With a £1m seed investment, the company was profitable by its fifth month and returned the entire seed investment in its first year of operation, grossing over £100m. After a sabbatical in Ireland, Kelly moved to Norway in 2007 and joined Fabian Invest in May 2008, where he has been primarily responsible for fundraising and international sales on behalf of the Fabian portfolio.
< ROI Team
Andrew is the Managing Director of research consultancy advising clients how to address business challenges and strategies using hard evidence derived from primary and acquired research. Retail and shopper behaviour are at the heart of ROI Team’s work. Since founding ROI Team in 2006 with Jo Johnson, it has steadily won engagements from public and private sector clients. In 2009 ROI Team won the Enterprising Business Award from WestFocus, a consortium of UK universities. Before ROI Team Andrew McCall was a director of this developer / manager of Out of Home TV networks between 2004 and 2006. He was was the joint founder and first Commercial Director of www.aka.tv, the online font of knowledge and activity for the Out of Home TV sector. In 2006 aka.tv was sold to a trade buyer, and remains the source of record for what is now a much bigger sector. During this period Andew was appointed MD of How & Why, IMG’s business planning consultancy. Using commissioned and existing research How & Why modelled business plans and strategies for a number of OoH networks, notably The Mall TV, Tesco TV, and The Life Channel.
Screen Digest
Cyrine joined Screen Digest in December 2008. She focuses on tracking advertising trends in a number of Africa, Middle-East and Asian markets. Her specialist research fields cover out-of-home advertising and ad agencies. Prior to joining Screen Digest, Cyrine worked in the film industry at the UK Film Council and freelanced as a script consultant. She holds an Master of Arts with distinction in Media & Communications from Goldsmiths College, London. Cyrine speaks several languages including fluent French, German and Arabic and has some knowledge of Italian and Spanish
Adrian Cotterill is co-founder and editor in chief of DailyDOOH, perhaps the most well respected voice of the digital out of home and digital signage industry. Over the past 25 years Adrian has worked for IBM, Intel, Bertelsmann and a number of investors and business angels in positions such as Chief Technology Officer, Head of Internet Technology, Business Development Director, Head of Strategy and Interactive Marketing Manager. His company’s work over the last 5 years has involved industry analysis, market research, commercial and technical due diligence, software and hardware review, product design, branding and market entry strategy. Adrian is also brand ambassador for the Digital Content Circle and President of OVAB’s DOOH Business Climate Index DBCI) advisory panel.
invidis consulting
Oliver Schwede, who was born on 23rd December 1970 in Salzkotten (Westphalia), is a senior analyst at invidis consulting. He is primarily responsible for the conception and carrying out of market studies and opinion polls, as well as being responsible in terms of the press law for the online service www.invidis.de. He qualified as an engineer, having studied electrical engineering with a focus on media technology, and then worked in Ilmenau as an editor and deputy head of the laboratory for the IT magazine “PC-Professionell”. His main fields of interest were multimedia and display technologies.
Luc Heijnen is Managing Director of Troades since 1995. He formed Troades based on his extensive experience in the technology industry, most notably at Oracle (Applications), Tele Atlas (Digital Navigation Maps), Tulip Computers (OEM Sales) and Philips Consumer Electronics (New Business). He holds a Master of Science in Industrial and Management Engineering (M.Sc.I.M.E.) from the Technical University of Eindhoven, The Netherlands. His personal credo is leading the way: “the response is the communication”. During his carreer he helped companies to make the link between product and service offerings and their respective prospects/customers. His vast background in both the ICT and CE world provides a unique knowledge base to create an effective and efficient electronic cross media platform that enables the fittest match between the brand offering and customer requirements (needs and wants).
Envision Media Inc.
Jim Butler is a UK born business leader, with a proven track record of leadership, business growth and people development across national and international markets. Jim has a total of 28 years in the IT/AV, DooH environment and related industries, both within a manufacturer and in „the channel“. Jim has successfully established, managed and built a number of multi functional, multi discipline organisations working for and with tier 1 vendors such as Cisco, Microsoft, Oracle HP, IBM, DEC, Compaq etc. Jim has UK company directorial experience of „added value“ solution sales and marketing leadership. In June 2007 Jim and a business partner established the UK based and registered Company, Envision Media (UK) Ltd. Their aim was to extend the already well established suite of self developed digital media management software tools, creative organisation and event management capabilities developed and owned by Envision Media Inc, a Californian based company in to the UK, Europe and the Middle East.
Since the study of electrical engineering at the University of Stuttgart 1987 Mönch was actively working in the IT industry. He held positions as a project manager, consultant and in the management of a medium sized company.
Since 2003, Jürgen Mönch deals mainly with Digital Signage technologies and worked a a project manager on many AV projects for the last years. Parallel to those projects Mönch supported the development of a digital signage software solution for many years. Since 2006, his has focused on the development of complex digital signage projects.