Track 1, the Business & Strategy Track, will run from 08:00 until 18:30 and feature presentations on topics as diverse as interactivity, content syndication, augmented reality and mobile technology. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.

08:00 – 09:00 Registration
09:00 – 09:30 Innovations and Trends in DOOH: 2011 
AlBarq – Abu Dhabi Media Company (AE) Andrew Wood
09:30 – 10:00 Strategic Thoughts on DOOH in a Premium Shopping Mall Environment
ECE flatmedia (DE) Lars Peters
10:00 – 10:15 Coffee Break
10:15 – 10:45 Digital Out-of-Home Networks – The Importance of Targeting and Scalability for Advertising
Harris Cooperation (US) Denise MacDonell
10:45 – 11:15 Streaming solutions for digital signageCost models, technical issues and chances
Onelan Ltd. (UK) Dr. David Dalzell
11:15 – 11:45 Let’s Open Source -The Digital Signage Player Set Free!
Ayuda Media Systems (CA) Andreas Soupliotis
11:45 – 12:15 Driving Growth in Digital Signage through Standards and Beyond
Intel Cooperation (US) Jose Avalos
12:15 – 13:15 Lunch break
13:30 – 14:00 Advancing augmented realityBeyond labels
Ydreams (PT) Ivan Franco
14:00 – 14:30 Touchless interaction with Digital Signage through 3D gesture technology
Softkinetic (BE) Thomas Petersen
14:30 – 15:00 Content philosophy: OVAB Europe Content Group
Bluefox (FR) Andrea Le Vot
15:00 – 15:30 Enhanced mobile and interactive media
never.no (NO) Kelly Moulton
15:30 – 16:00 Coffee break
16:15 – 16:45 The Passion of Harrods‘ Shoppers
ROI Team (UK) Andrew McCall
16:45 – 17:15 Helping SMBs to professionalize Digital Signage
:tmtfactory) (ES) Daniel Urruchua
17:15 – 17:45 Industry experts wrap-up
DailyDOOH (UK) Adrian Cotterill