2011 OVAB Munich Digital Signage Conference

The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players

Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.

Registration Type Price (incl. VAT)
Early Bird
500,00 € (595,00 €) until 19.08.2011
Standard Rate 700,00 € (833,00 €)
Repeating Delegates 450,00 € (535,00 €)
DBCI Participants 500,00 € (595,00 €)


16:30 – 17:00Discussion

14th of September 2011

DOOH Industry Event

14:00 – 14:10 Welcome and Agenda (Oliver Schwede)
14:10 – 14:20 Introduction to OVAB Europe (Dirk Hülsermann)
14:20 – 14:30 Vorstellung IG Adscreen (Andreas von Arx)
14:30 – 14:40 Introduction of other Associations and Participants
14:40 – 15:00 Status Quo Networks in Germany, Austria and Switzerland (Oliver Schwede)
15:00 – 15:30 Coffee Break
15:30 – 16:30 Standards & certification for Digital Signage Networks (Dr. Frank Goldberg)
17:00 – 17:10 Break
17:10 – 18:00 Roundup and Followup

15th of September 2011


(Leonardo da Vinci)



Proof of Concept



(4 Seasons)

09:00 – 10:00 „Key Note: Managing Growth – strategic views on the Digital Signage and Digital out of Home market“

invidis consulting GmbH
Florian Rotberg / Oliver Schwede

10:00 – 10:30 Coffee Break
10:30 – 11:00 „Services for media planner – an introduction to NECs European VUKUNET strategy“

NEC Display Solutions Europe GmbH
Dirk Hülsermann

„kompas info in den Oldenburger Schlosshöfen – Kundeninformation und Wegeleitung“ (DE)

dimedis GmbH
Wilhelm Halling

Interactive Communication and Presentation Solutions
“From Digital Signage to Innovative Office Solutions”

  • Dr. Werner König (ict AG)
  • Oliver Mack (ict AG)
  • Stefan Schönfeldt (ict AG)
11:00 – 11:30 „Setting up one of Europe’s largest retail DooH networks in Germany“

Telekom out of Home Media
Michael Pier

„Digital branding: a conceptual framework for interactive consumer experiences“ (DE)

People Interactive GmbH
Dr. Tillman Bardt

„Premier League Stadiums – How to build and manage a large Digital Signage network?“ (EN)

Ronni Guggenheim

11:30 – 12:00 „Panel discussion with OVAB Europe and dpaa“

DOOH Panel
Dirk Hülsermann and Brian Dusho

Visual Art Germany
Thorsten Wien
„Carbrowser – Turnkey Lösung für alle Autohäuser“ (DE)

memedia GbR
Swen Topp

12:00 – 13:00 Lunch Break
13:00 – 13:30 „SWOT-Analysis of the German DOOH market“

ECE flatmedia
Oliver Poppelbaum

„Der Stellenwert des Konzeptes im Digital Signage Projekt“ (DE)

echion AG
Michael Kimmich

„Media-Jalousi – ein neuer Ansatz für Medien-Fassaden“ (DE)

Mediabiose GmbH
Mariana Yordanova

Multisensoric Communciation
„Touch and Gesture Control at the Point of Sales“

  • Ralf Kluth (Sovato)
  • Sven Schneider (Expectare)
  • Wolfgang Herfurtner (Evoluce AG)
  • Clemens Lutsch (Microsoft)


13:30 – 14:00 „Mergers and acquisitions – a way to grow in the digital signage industry – a Scandinavian perspective“

Mermaid A/S
Nico Colijn

Cheil Germany GmbH
Volker Selle
„Pay per look – measuring and billing digital signage campaigns“ (EN)

Ayuda Media Systems
Andreas Soupliotis

14:00 – 14:40 „Neue Vertriebswege: Sales Strategien für den IT-Channel“

Cittadino GmbH
Stefan Tiefenthal /Ulrich Kemp

Evisco AG – The Electronic Vision Company
Jürgen Hausmann
„Projekt Golfhaus“ (DE)

komma,tec redaction GmbH
Fabian Scholz

14:40 – 15:10 „Strategic investments: opportunities, market drivers and realities“

Wellington Partners
Frank Böhnke

„Contboxx – der erste Content-Store für Digital Signage“ (DE)

Adversign Media GmbH
Albert Roelen

„Product selector for the PoS – Arcelik product selector“ (EN)

KocSistem A.S.
Can Barış Öztok

„Der Digital Signage Software Markt -eine qualitative Bewertung.“ (DE)

K.J Veigel

15:10 – 16:00 Coffee Break
16:00 – 16:30 „Delivering Digital Signage – market perspective form an ICT-provider“

Kapsch BusinssCom AG
Thomas Neumeister


„DOOH rating – mobile measurement for winning TV budgets“ (EN)

MeterLive Ltd.
Michael Mumcuoglu

„Augmented Reality – Ein Trend für Digital Signage Systeme?“ (DE)

metaio GmbH
Mark Weisbrod

„The 3D Value Chain – from Production to Playout“
(Tridelity & Partner)

  • An Introduciton to Autostereoscopic Display Technology – Michael Russo (Tridelity)
  • Content Creation – how to get the 3D? – Rainer Duda
  • 3D Content Management – Demo on Tri-CMS – Marco Lopes (Tridelity)
  • Products, References & Trends – Michael Russo (Tridelity)
16:30 – 17:00 „Samsonite campaign on the new Infoscreen outdoor channel“

Julia Kienzle, Category Manager Samsonite

„Infogate – a new service which improves airport service offerings and reduces operational costs“ (EN)

Flughafen München GmbH
Manfred Zötl

„Operation and Service Concepts for professional DooH Networks“

Alcatel-Lucent Deutschland AG/CityUp GmbH
Thomas Strauss & Helga Ebel-Gerlach

17:00 – 17:45 „Digital screens in a luxury retail retail environment“

Guy Cheston, Director of Advertising Sales & Sponsorship at Harrods
Denise MacDonell, General Manager Harris DOOH

17:45 – 18:00

„The Digital Signage and Digital out of Home industry in Europe: a conclusion and perspective“

Adrian Cotterill

18:00 – 00:00 Network Event at the Airbräu Restaurant

16th of September 2011

OVAB Europe

Content Day

09:00 – 12:00 OVAB Europe Standards Workshop (Room: Adlon/Gravenbruch) BlueFox Content Day (Room: 4 Seasons) – for more information and registration contact Andrea Le Vot (andrealevot@bluefox.fr)
13:00 – 15:00 OVAB Europe Annual Membership Meeting (Room: Adlon/Gravenbruch)


Do you need more information or wish to contact us?

  • Contact to invidis consulting: Mrs. Christine Koller
  • Email: info@invidis.de
  • Phone: +49 89 2000 416 17
*simultaneous translation available
Program as of the 6th of September 2011 – The organizer reserves the right to modify or cancel the whole event or individual parts in space and/or time at short notice.