14 September 2011

The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players

Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.

For more information just click on the respective conference day
Conference overview Program Information for the 14th of September Program Information for the 15th of September Program Information for the 16th of September

EMEA DooH Network Summit

  • Target group: network owner only
  • On invitation or application only
  • Focus on: planning and booking of DooH media, aggregating platforms, pricing models and media currency, quality criteria for DooH networks and definition of the media
  • Evening event
  • Incorporating the German, UK and MENA DooH groups

Preliminary Program

  • International keynote
  • Measurement and standards – Common approaches to measure and report footfall and proof of play
  • Media mix – Outdoor goes digital – finding the right media mix for mall advertising
  • Concepts – Iconic vs opportunites to see (ots)
  • Concepts – Landscape vs potrait – what will prevail as the standard of digital out of home
  • Site owner – How do site owners manage different operators and identifying synergies between  their own and third party interests
  • Concepts for retail – Best practice of developing a merchandising digital signage network in the retail environment
  • Commercial cooperation – How to build reach by connecting with your competitor
  • Media agencies – Challenges of integrating DooH in the media mix

Content Workshop

  • Learning from best practice
  • Interactive workshop: participants are invited to present their best content for Digital Signage / DooH and to explain its mode of action
  • Organized by Bluefox and supported by OVAB Europe