15 September 2011

The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players

Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.

Conference overview Program Information for the 14th of September Program Information for the 15th of September Program Information for the 16th of September
Registration Type Price (incl. VAT)
Early Bird
500,00 € (595,00 €) until 30.07.2011
Standard Rate 700,00 € (833,00 €)
Repeating Delegates 450,00 € (535,00 €)
DBCI Participants 500,00 € (595,00 €)

Upon receipt of your registration as a participant, you will receive a confirmation email and an invoice. Cancellations must be received in writing by 1st of September 2011. Cancellations received by this date will be eligible for a prompt refund less than 120,- Euro administration fee.

For cancellations after 1st of September 2011 or no show – even in cases of force majeure – the full participation fee will be charged. If you are unable to attend, delegate substitution is permitted up to, and including, the day of the conference.

Strategy Track

  • Appstores – the blueprint for content platforms
  • New approach for booking platforms
  • Managing growth – new challenges for the Digital Signage industry
  • Brand evaluation – how determine your companies market value
  • Investment: How to identify the hidden champions
  • Analyst roundtable: market update
  • DooH roundtable: discussing the state of the industry

Campaign Track

  • Content follows concepts
  • Understanding the DooH media
  • People on the move – how to engage the audience
  • Creating content for DooH

Proof of Concept Track

  • Call for entries will start in May 2011
  • 20 minutes presentation of deployed or sample projects
  • Presentation has to include: the basic concept, customer (brand), target group, technical implementation, analysis
  • Projects will be selected by the conference advisory board


  • All workshops will cover end-to-end solutions in 2-3 hours
  • Each workshop will consist of 3 or 4 presentations from different companies covering one section in the value chain of the project
  • Value chain: idea and scope, added value in relation to the client and user, content concept, content creation process, technical implementation, effects on user and prove of impact
  • Workshops: 3D, Microsoft Surface 2.0, interactive solutions with gesture control

Special Outdoor Event

  • Moving Digital Signage at the Munich Airport
  • Exclusive „behind the scenes“ tour

Evening Event

  • Beer and brezn @ the Airbräu (next to the Kempinski hotel)
  • Networking in a casual atmosphere
  • Open end