15 September 2011

The Event – The Munich Digital Signage Summit is a three day event of top-tier global Digital Signage and DooH players

Combining high-profile public sessions, closed-door discussions and private dialogue, the summit’s conversation ranges across both technical and media advertising related issues, addressing Digital Signage, Digital out of Home, in-shop retail concepts, wayguiding, news & entertainment, advertising & marketing, venture capital & equity finance.

Upon receipt of your registration as a participant, you will receive a confirmation email and an invoice. Cancellations must be received in writing by 1st of September 2011. Cancellations received by this date will be eligible for a prompt refund less than 120,- Euro administration fee.

For cancellations after 1st of September 2011 or no show – even in cases of force majeure – the full participation fee will be charged. If you are unable to attend, delegate substitution is permitted up to, and including, the day of the conference.

Strategy Track

Appstores – the blueprint for content platforms New approach for booking platforms Managing growth – new challenges for the Digital Signage industry Brand evaluation – how determine your companies market value Investment: How to identify the hidden champions Analyst roundtable: market update DooH roundtable: discussing the state of the industry

Campaign Track

• Content follows concepts
• Understanding the DooH media
• People on the move – how to engage the audience
• Creating content for DooH

Proof of Concept Track

• Call for entries will start in May 2011
• 20 minutes presentation of deployed or sample projects
• Presentation has to include: the basic concept, customer (brand), target group, technical implementation, analysis
• Projects will be selected by the conference advisory board

Workshops

• All workshops will cover end-to-end solutions in 2-3 hours
• Each workshop will consist of 3 or 4 presentations from different companies covering one section in the value chain of the project
• Value chain: idea and scope, added value in relation to the client and user, content concept, content creation process, technical implementation, effects on user and prove of impact
• Workshops: 3D, Microsoft Surface 2.0, interactive solutions with gesture control

Special Outdoor Event

• Moving Digital Signage at the Munich Airport
• Exclusive „behind the scenes“ tour

Evening Event

• Beer and brezn @ the Airbräu (next to the Kempinski hotel)
• Networking in a casual atmosphere
• Open end