OVAB Europe Digital Signage Business Climate Index

Kick-off DBCI Benelux and Spain – Europe’s leading business indicator for the Digital Signage industry

With the March / April issue the OVAB Europe Digital Signage Business Climate Index will be surveyed for the first time in the markets of Benelux and Spain. After the successful launch in Italy and Poland the DBCI is now adding further important European markets to its portfolio.

The OVAB Europe Digital Signage Business Climate Index (DBCI) is the leading European indicator of the economic development in the Digital Signage and Digital-out-of-home industry. It is based on a bi-monthly survey of important market leaders from different sectors of the industry.

EMEA Top 5 Digital Signage markets (source: invidis yearbook 2013)
EMEA Top 5 Digital Signage markets (source: invidis yearbook 2013)

Benelux is the fifth biggest market for Digital Signage and Digital-out-of-Home in the EMEA region. With total revenues reaching roughly half the size of the German speaking market compared to only one third of the population, therefore the general penetration by Digital Signage is reasonably high. On the other hand Spain only makes up approximately 5 per cent of the Digital Signage market in EMEA. However, it is the first southern European market starting the recovery after the Euro crisis in 2014. The Spanish economy is forecasted to grow by 0,5% and the DBCI will harness this general upswing for the better of the Digital Signage industry. With these two important markets the DBCI will further gain in relevance for the European Digital Signage industry.

Like all business climate indices, the DBCI gives information about the economic activities and the business sentiment. The bi-monthly poll helps to see changes at an early stage. The particular importance of the DBCI is forecasting turning points in economic growth. Besides that, additional questions deliver further information about specific topics.

The DBCI includes the important market leaders in the respective country or market. They are asked to give their assessment of their current business situation and their expectations for the next six months. They can characterize their situation as “good”, “satisfactory” or “poor” and their business expectations for the next six months as “more favourable”, “unchanged” or “more unfavourable”. The business climate is then calculated as a geometric mean of the balances of the business situation and the business expectations.

Here you can find further information and the latest DBCI follow this link.

Companies interested in joining the bi-monthly DBCI survey can register for the next survey with Daniel Russell (