There is a lot of immediate interest in UltraHD in digital signage, especially among fashion retailers for large displays (e.g. 84″) which are used in portrait mode to show fantastic ‚life size‘ catwalk presenations. The reality is that although higher resolution is an attractive idea, there are challenges in creating, storing and distributing high resolution content in the short term. The broadcasters have also not decided exactly how they plan to define UltraHD in the longer term.
As we go forward, faster processors, new codecs and improved interfaces will knock down these barriers. The broadcasters will work out their plans for the future. Unless you’re fairly close to a display, and it’s a big one, the benefits of UltraHD are limited. In addition, boosting the resolution typically reduces the efficiency of the display, going against the trend to greener products. However, the LCD industry has a long history of value and performance improvement and will drive the acceptance of UltraHD so that it will dominate the large screen sizes by the end of our forecast period.
Meko Ltd. and invidis consulting GmbH are cooperating in research on the Digital Signage Market in Europe. The general manager of Meko Bob Raikes features with a monthly column on invidis.de. Bob will also be speaking at the 8th Munich Digital Signage Conference 2014 (17th/18th September). To get the most up to date news from the public display market you can register here for the Meko newsletter.