OVAB Europe Digital Signage Business Climate Index

Springtime for the industry

The business climate in the Digital Signage industry in Germany, Austria and Switzerland has again increased. The DBCI has climbed to new heights and reached 70 base points.

After the good start in 2014 the DBCI grew increased again. The market players have a very good current business sentiment with consistent good expectations for the next six months. Particularly the software vendors have a much better sentiment of the business situation in the March/April poll compared to the last survey. Projects with up to 10 displays make up the bulk of the market and the relevance of DooH has grown in the last 24 months compared to other Media.

The complete copy of the January-February 2014 DBCI can be downloaded here.