The Digital Signage industry in Italy shows an increased satisfaction with the current business situation as 71,4% of all participants answered with “good” or “satisfactory”. Similarly the expectations for the next six months are much better as almost 50% of all polled companies see the future “more favourable”. The recent economic policy measures are believed to kick-start Italy’s still ailing economy and boost exports which in turn will benefit the Digital Signage industry . The additional questions have shown that 75% of all Digital Signage projects in 2013 were smaller installations with up to ten displays.
The full report of the March/April 2014 DBCI for Italy is available for download here.