OVAB Europe Digital Signage Business Climate Index

Very positive business sentiment and good expectations in Benelux

- In the Netherlands, Belgium and Luxemburg the business sentiment is very positive, as the OVAB Europe Digital Signage Business Climate Index DBCI – EMEA shows. The Index is polled by invidis with support from the European industry association OVAB Europe. von Daniel Russell

OVAB Euorpe DBCI Benelux | M&S Store Amsterdam - interactive Digital Signage installation at the POS

OVAB Europe DBCI Benelux | M&S Store Amsterdam – interactive Digital Signage installation at the POS (Photo: Marks&Spencer)

The digital Signage Business Climate Index Benelux has been polled for the second time in 2014. The Index has increased by over 5 base points to reach 65 base points, reflecting the current positive business sentiment of the Digital Signage industry in Benelux. The industry shows an increased satisfaction with the current business situation as over 90% of all participants answered with “good” or “satisfactory”. Moreover,the expectations for the next six months are very good as almost 75% of all polled companies see the future “more favorable”.

In Benelux the first quarter in 2014 was very good for the Digital Signage industry. Many projects from the second half of 2013 are now being rolled out or finalized
After a rather quiet second quarter the third and fourth quarter of 2014 are expected to be again very strong, as many interesting tenders are currently on the market and up for grabs.

The additional questions from the current survey showed that interactive signage solutions at the POS and the integration of mobile devices into Digital Signage installations are very much in high demand by the customers. Contrary the combination of Digital Signage and audio is still in its infancy but as technologic solutions evolve it will get a definitive look in within the next 12 to 18 months. On the DooH market the first quarter of 2014 was fairly quiet with only 50% of the polled companies registering a growth in gross revenues. The participants however see the full year 2014 still as a success as over 75% are expecting growing revenues.

The full survey can be downloaded here .

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