OVAB Europe Digital Signage Business Climate Index

Poland – Good sentiment in the Top Ten market

- In Poland the business sentiment is continuously positive. The retail sector and the growing DooH branch are supporting the data, as the OVAB Europe Digital Signage Business Climate Index DBCI – EMEA shows. The Index is polled by invidis with support from the European industry association OVAB Europe. von Daniel Russell

Installation am PoS von DDS: Einzelhandel wichtigster vertikaler Markt (Foto: DDS Poland)

Installation at the PoS from DDS: Retail is the most important vertical market (Photo: DDS Poland)

The Digital Signage Business Climate Index (DBCI) in Poland has increased slightly since the last poll in March. The Index grew by 4,14 points and still remains in the “slightly positive” level. Moreover the industry shows an increased satisfaction with the current business situation as 75% of all participants answered with “good” or “satisfactory”. Similarly the expectations for the next six months are very good as 50% of all polled companies see the future “more favorable”.

Currently many test installations (e.g. Retail, QSR) give the industry high hopes for tenders in the not so far future while the good recurrent business is still made in the SMB sector. In 2013 the sales of professional displays almost doubled making Poland one of the top ten markets for Digital Signage in Europe. Here especially price aggressive hardware solutions have had a huge success. With the general economy further expanding the Digital Signage industry has very positive expectations for the second half-year of 2014.

The full survey can be downloaded here .

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