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Nachdem die Anfang 2013 von Bison gekaufte Maxess Systemhaus GmbH in Kaiserslautern zunächst in Bison Maxess umbenannt worden war, hat man jetzt im Namen sowie beim Markenauftritt die Integration endgültig besiegelt.
Die Bison Maxess GmbH heißt neu Bison Deutschland GmbH. Damit schafft das Schweizer Mutterhaus – die Bison Holding AG – eine klare Positionierung der Länderniederlassung. Nach dem Erwerb des Systemhauses hatte Bison ihre Position im Retail-Markt weiter stärken können. Florian Bernauer, Leiter des Competence Center Retail bei Bison, nimmt auch nach dem Namenswechsel weiterhin seine Funktion als Geschäftsführer der Bison Deutschland GmbH wahr.
