OVAB Europe Digital Signage Business Climate Index

Good earnings and new orders stimulate the Digital Signage market

According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH good earnings and orders give the market a boost after the summer slump. Compared to July and August the business climate has increased slightly in September.

Since the last survey in July 2014 the DBCI has increased from 50,40 base points by 4,15 to 54,55 base points. The current business situation was rated as “good (+)” with a slight change. However, the optimism concerning the near future has increased since the last survey.

New orders after the summer slump and the expectation of current tenders being awarded before the end of the year give the market the much needed boost.

Further Research

The Digital Signage Market in Germany, Austria and Switzerland has registered considerably higher revenues in the first six months of 2014 compared to the same period in the previous year. Also a clear year-on-year increase in revenues is expected for the full year 2014. Most market participants who suffered loses in the first six months predict to have contained them until the end of the year.

The full survey of September/October 2014 can be downloaded here.