OVAB Europe Digital Signage Business Climate Index

Digital Signage market in Benelux expects difficult second semester in 2014

- The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in July. Nevertheless the current business situation is still very good, with the unchanged expectations for the next six months clearly increasing. von Theresa Amann

Digital Signage market expects difficult second semester in 2014 / Good revenue growth in H1, but worsening outlook for the full year (Image: invidis)

Digital Signage market expects difficult second semester in 2014 / Good revenue growth in H1, but worsening outlook for the full year (Image: invidis)

The index lost by 8,04 points yet still remains on the “positive” level indicates the DBCI, which is polled by invidis consulting with the support of OVAB Europe. The general economy in the Benelux market has stabilized on a low growth level.

Expectations are slightly less favourable for the export dependent economy, due to disappointing realisations and the consequences of the political tensions around the Ukraine and Russia.

But 85,6% of all polled companies could generate in parts a clear increase in revenues in the first half year term in 2014 compared to the same period in the previous year. However 4,8% of all polled companies had to accept a decline in revenues in the first six months of 2014.

Further research

The digital signage market in Benelux has registered clear higher revenues in the first six months of 2014 compared to the same period in the previous year. On quarter of the polled companies have even had a growth of more than 20%.

However, the rest of the year will be very volatile for the digital signage industry in Benelux, as approximately 20% of the market participants are expecting to make deficit in revenues compared to the previous year.

Here the full survey Benelux Sep/Oct 2014 can be downloaded.

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