OVAB Europe Digital Signage Business Climate Index

Political situation effects volatile business sentiment in Poland

- The OVAB Europe Digital Signage Business Climate Index (DBCI) has strongly declined since the last poll in July. The decline in expectations comes at odds with the most recently announced GDP growth figure. von Theresa Amann

DBCI Sep/Oct 2014: Political situation in Eastern Europe effects volatile business sentiment in Poland (Image: invidis)

The political situation in Eastern Europe effects volatile business sentiment in Poland (Image: invidis)

In the latest September/October survey in Poland the DBCI fell by 25,02 base points yet it remains in the “slightly positive” level. In the first quarter of the year the economy has grown by 3,1 % which marks the largest growth in two years.

At the same time, the Polish economic climate has reacted badly on the current crisis in Urania and also on the recently surprising ban on its fruits and vegetables exports to Russia.

Only 36,4% of all polled companies could generate in parts a clear increase in revenues in the first half year term in 2014 compared to the same period in the previous year.

Further Research

Slightly more conservative expectations (Image: invidis)

DBCI Sep/Oct 2014: Slightly more conservative expectations (Image: invidis)

The digital signage market in Poland expects a clear year-on-year increase in revenues for the full year 2014. Most market participants who suffered loses or had no growth in the first six months predict to contain the losses and even register growth until the end of the year.

Moreover growing revenues in the first six months of 2014 compared to the same period in the previous year have been registered in the Polish digital signage industry. 72,8% of all polled companies are expecting a healthy growth in revenues for the year 2014 compared with the previous year.

The full survey Sep/Oct 2014 can be downloaded here.

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