OVAB Europe Digital Signage Business Climate Index

Digital Signage market Benelux with a positive start in 2015

- The current business situation in Benelux is very good. This indicates the Digital Signage Business Climate Index (DBCI), polled by invidis with the support of the Digital Signage and Digital-out-of-Home association OVAB Europe. The index has increased since the last poll in November and has reached a very positive level. von Daniel Russell

Large shop window video wall installation | The Sting Kalvarstraat Amsterdam (Image: invidis)

The Digital Signage Business Climate Index (DBCI) in Benelux has increased since the last poll in November. The Index grew from 61,36 base points by 6,03 points to reach 67,39 base points. The current business situation has markedly increased since the last survey, with the outlook for the next six months continuously optimistic.

DBCI Benelux January-February | Index (Grafic: invidis)

The Digital Signage market in Benelux can look back on a satisfying year 2014. In spite of the volatile general economic and political situation growth in the last year was stable with a very successful fourth quarter.

Further research

In the year 2014 between 50 to 70 new jobs were created in the Digital Signage market in Benelux. As a whole there is a high demand for qualified personnel. Due to a growth strategy and re-structuring the demand for personnel on a management level with new qualifications is very high (e.g. key account and project manager). The increasing expansion in vertical markets leads to a demand for more professionals from different industry branches by Digital Signage companies.

In 2015 retail (POS) will again give an important impulse to the Digital Signage industry. “Smart” solutions and the keywords omni-channel and mobile integration, interactivity and outdoor/high brightness will further stay in the focus. Moreover entry level products catering the small and medium business market will have a strong impact on revenues.

Here the full survey January/February 2015 can be downloaded.

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