OVAB Europe Digital Signage Business Climate Index

Volatile business sentiment of the Digital Signage market in Italy continues in 2015

- The Digital Signage Business Climate Index (DBCI) in Italy has slightly decreased since the last poll in November. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners. von Daniel Russell

DooH installation airport | Milano (Image: IGPDecaux)

The Digital Signage Business Climate Index (DBCI) in Italy has decreased since the last poll in November. The Index fell by 8,63 points to reach 23,69 base points. The current business situation for the Digital Signage industry in Italy is rated as satisfactory or good by most market participants. However, after positive expectations in November the outlook for 2015 has become much more conservative in February.

Clearly the difficult economic situation had a slowdown effect on the market in 2014. Particularly investments for large scale projects were reduced, put on hold or completely cancelled. But more and more market participants have recognised signs of a slow recovery. Particularly with the introduction of cost effective and out of the box solutions for the small and medium business the industry will see growing revenues.

DBCI Italy January/February 2015 | Index (Graphic: invidis)

Further Research

50 % of all companies in the Digital Signage market have hired new staff in 2014. In the year 2014 between 30 to 50 new jobs were created in the Digital Signage market in Italy.

As a whole there is a demand for qualified personnel. Particularly, the increasing expansion in vertical markets leads to a demand for more professionals from different industry branches by Digital Signage companies.

In 2015 retail (POS) will again give an important impulse to the market. “Smart” solutions and the keywords omni-channel & mobile integration, interactivity and outdoor/high brightness will further stay in the focus.

Here the full survey IT January/February 2015 can be downloaded.

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