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OVAB Europe Digital Signage Business Climate Index

Business sentiment with slight decline in the second quarter of 2015

According to the latest Digital Signage Business Climate Index (DBCI) in France the industry has a good business sentiment and a positive outlook. Compared to January and March 2015 the business climate has decreased slightly in May.
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DBCI France May/June 2015 | High satisfaction with the current business situation (graphic: invidis)

The Digital Signage Business Climate Index France has been polled for the fourth time. The Index has decreased by 14,75 base points from 59,65 base points to 44,90 base points. The DBCI reflects the current positive business sentiment of the Digital Signage industry in France.

Over 90 % of the polled companies are satisfied or rate their current business climate with good. While only less than 10 % see their situation as negative. However, with 56 % the answers for more favourable business conditions within the next six month has declined. More companies than in the first quarter expect no big movement in the market until the end of the year.

Further Research

There are high hopes for the market potential for LED display technology. The Digital Signage and DooH companies all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.

The full survey DBCI France May/June 2015 can be downloaded here.