- The Digital Signage Business Climate Index (DBCI) in Italy has slightly increased since the last poll in March. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
The Digital Signage Business Climate Index Italy has increased by 2,69 base points from 19,99 base points to 22,69 base points. The DBCI reflects the increasingly positive current business sentiment of the digital signage industry in Italy.
Over 3/4 of the polled companies are satisfied or rate their current business climate with good. While still 1/4 see their situation as negative. However, with 54 % the answers for more favourable business conditions within the next six month has grown. Markedly more companies than in the first quarter expect some movement in the market until the end of the year.
There are high hopes for the market potential for LED display technology in outdoor installations. The digital signage and digital out of home companies polled in the DBCI all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.