The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points.
While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative.
In 2014 less than 10% of all Digital Signage solutions or DooH campaigns were realized with the integration of mobile devices.
Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average of 10% to 15%.