OVAB Europe Digital Signage Business Climate Index

Digital Signage market continuous the positive trend

- According to the latest Digital Signage Business Climate Index (DBCI) in Spain & Portugal the industry has a very good business sentiment. Compared to May 2015 the business climate has further increased in July. von Daniel Russell


DBCI Spain & Portugal July/August 2015 | Market participants with robust business sentiment (Grafic: invidis)

The Digital Signage Business Climate Index Spain & Portugal has further increased since the last survey in May with an growth of 5,40 base points to stand at 63,10 base points.

While the current business situation is assessed increasingly positive by the market participants, the outlook for the next six months is remaining on a very optimistic level.

Over 60% of the polled companies rate their current business situation as good and almost 70% expect more favourable conditions in the near future.

Further Research

In 2014 approximately 10% of all Digital Signage solutions or DooH campaigns were realized with the integration of mobile devices.

Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average of 10% to 20%.

Here the survey can be downloaded in English (full report) and Spanish (executive summary).

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