- The Digital Signage Business Climate Index (DBCI) in Italy has further increased since the last poll in May. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in May. The Index grew from 22,69 base points by 7,31 points to reach 30,0 base points.
While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become slightly more conservative.
In 2014 approximately between 5 % and 10 % of all Digital Signage solutions or DooH campaigns were realized with the integration of mobile devices.
Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on an average of 10 %.