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OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment with a slight end-of-year recovery

The current business situation in Russia has brighten up. Since the last survey in July 2015 the Digital Signage Business Climate Index (DBCI) Russia has increased by 12,37 base points from -6,82 base points to 5,56 base points.
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Digital Signage business sentiment Russia Sep/Oct 2015 with a slight end-of-year recovery (Image: invidis)
Digital Signage business sentiment Russia Sep/Oct 2015 with a slight end-of-year recovery (Image: invidis)

The DBCI is polled by invidis consulting with the support of the digital signage and digital out of home association OVAB Europe. In Russia the current business situation has brighten up and increased by 5 % reaching a 12 month high. The cautious situation at the start of the summer has changed, and the Russian IT industry is slowly managing to recover from the economical turmoil of the oil price decline and international sanctions on goods and investments

The optimism towards the near future also saw growth. As 33 % of all polled companies expect a more favourable situation for their business within the next six months.

Further Research

50 % of the polled companies in Russia expect to have a growth in revenues in 2015 compared to 2014.

Still 37 % of all polled companies had to accept a decline in revenues in the first six months of 2015.

Here the survey can be downloaded in English and Russian.