The first speaker was Said al Fanna of ProTech – a subsidiary of the family owned Fanna group and Digital Signage integration specialist. Said presented the latest digital wayguiding system currently in place in the UAE. The System installed at the Abu Dhabi Mall has gone live as recently as July 2015 and runs on dimedis kompass software.
In the second presentation Alexander Huber from United Entertain GCC gave insights into the history and technology of Glass-free 3D systems. According to United Entertain 3D offers a more immersive and emotional viewing experience. Making it ideal for Digital out of Home advertising solutions.
The final presentation of this session was held by Arnim Thiele of Gundlach Intelligent Solutions. The Germany based integrator gave insights into the complex topic of building automation and the use of digital signage solutions in the digitized building concepts.