OVAB Europe Digital Signage Business Climate Index

Digital Signage business sentiment decreases slightly before end of year rally

According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH has decreased slightly.
DBCI Germany, Austria & Switzerland November/December 2015 | Current business situation & outlook more conservative (image: invidis)

The Digital Signage Business Climate Index decreased marginally by 2,95 base points to 57,70 base points in November 2015. However, the current business situation has been rated more satisfactory by market participants – with negative ratings decreasing by an additional 1,1%.

The general economy and the IT industry are still confident of reaching the forecasted growth rate. The optimism towards the near future saw a slight correction. As 3% of the polled companies expecting a more favourable situation in September have now an unchanged or respectively negative outlook for their products and services for the next six months.

The Top 5 dominate the market

The most important digital signage distributors in Germany are Ingram Micro, followed by ALSO, Tech Data, Delo and Comm-Tec. In Austria and Switzerland the distributor market is dominated by national champions. In Austria the most important companies are Omega and SoLoIT, in Switzerland they are MobilePro, Littlebit and Telion.

DooH is steadily increasing in relevance

Almost 50% of the polled companies currently doing business in the Digital out of Home market have registered a similar number of advertising bookings in the year-on-year trend in 2015 compared to 2014. Still 43% of the market has seen a rise in bookings in the current year. Notably the most relevant market participants were among those companies. Thus the overall market is expected to have a healthy increase in the number of advertising bookings for 2015.

The full survey of November/December 2015 can be downloaded here.