- The Digital Signage Business Climate Index (DBCI) in Italy has further increased since the last poll in September. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
The Digital Signage Business Climate Index (DBCI) in Italy has strongly increased since the last poll in September. The Index grew from 31,20 base points by 17,04 points to reach 48,24 base points.
The DBCI has again taken up speed and continued its consistent upwards trend of the last 24 months. The current business situation has increased to a very good level, as now over 90% of the polled companies are satisfied or better.
In turn the optimism towards the near future saw a slight correction by 10%. Now 64% of all polled companies expect a more favourable situation for their business within the next six months.
39% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertising bookings for 2015.