DSS Europe 2016

"Dynamic by default" - DooH presentation from Alex Matthews of JCDecaux Dynamic

On the first day of the conference, Alex Matthews, Managing Director of the creative hub JCDecaux Dynamic, will give a presentation to discuss the advantages of dynamic campaigns. According to Matthew’s assertions, contextualised ads and screens displaying dynamic information should become the industry standard.
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Rick Burgess (l.) and Alex Matthews (r.) directors at the Creative Hub JCDecaux Dynamic

Continue reading the full article on the Digital Signage Summit website.