DSS Europe 2016

"Dynamic by default" - DooH presentation from Alex Matthews of JCDecaux Dynamic

On the first day of the conference, Alex Matthews, Managing Director of the creative hub JCDecaux Dynamic, will give a presentation to discuss the advantages of dynamic campaigns. According to Matthew’s assertions, contextualised ads and screens displaying dynamic information should become the industry standard.
Rick Burgess (l.) and Alex Matthews (r.) directors at the Creative Hub JCDecaux Dynamic

Continue reading the full article on the Digital Signage Summit website.